Reporting with Wunderkind Analytics vs. Connect

Overview

As a Wunderkind client, you can now access two tools for monitoring your performance data: Connect and Wunderkind Analytics. To help you decide when and how to use each, this guide breaks down the differences and provides best practices for using both effectively.

Wunderkind Analytics vs. Connect

Wunderkind Analytics is our new reporting application within the Autonomous Marketing Platform. The Analytics application has a few key features currently available for you to utilize – Custom & Standard Reports, Overview Dashboard, and Pulse Reports, more details of which are below – as well as the ability to access Google Analytics (GA) attribution data.

Meanwhile, Connect is Wunderkind’s pre-existing reporting and Text campaign-build platform. Connect houses robust performance data and insights that you’ve come to trust and remains an important tool for reporting as the Analytics application grows.

When to Use Connect vs. Wunderkind Analytics

Now is the perfect time to get your team onboarded so you can take full advantage of what’s available and what’s coming next in Wunderkind Analytics.

• Use Connect for:
  • Building your On-Demand Text campaigns within the Connect scheduler.

• Use Wunderkind Analytics (Reports) for:
  • Creating fully customized or standardized reports on specific campaigns, metrics, and KPIs (includes GA attribution data). More details on using Custom Reports here.

• Use Wunderkind Analytics (Overview Dashboard) for:
  • Viewing high-level trends and performance across different time periods and channels (includes GA attribution data). More details on using the overview Dashboard here.

• Use Wunderkind Analytics (Pulse) for: 
  • Tracking key funnel metrics, including eligibility rate, identification rate, and series send rate by channel, plus insights into suppressed email sends (e.g., unsubscribes or frequency caps).  More details on using Pulse here.

If you have any questions, please contact your Customer Success Manager or consult our other Help Center guides.