Custom Reports Overview

Custom Reports Overview

Custom Reports enables users to effortlessly create fully customized data tables of their core Wunderkind KPIs directly within the new Wunderkind Autonomous Marketing Platform. Users can now tailor their reports to suit their specific needs, offering greater flexibility and control over their performance metrics and analytics.

Key Features of Custom Reports

1. Create Reports from Scratch: Users can build their reports from a blank canvas, empowering them to design custom data tables.
   
    
2. Select Metrics: Users can choose from a wide range of onsite, email, and text metrics to include in their reports.
   
    

3. Specify Dimensions: Users can specify the desired grouping of their data across time-based dimensions (day, week, month, year) and strategy-based dimensions.

    

4. Choose Visualization: Select "Show graph" to show the desired visualization for your data set across multiple visualization options.

    

5. Select Date Range(s): Select the desired date range for the data and choose comparison periods as needed.
   
    
6. Export to CSV: Reports can be easily exported to CSV files for analysis and sharing with stakeholders.
   
    
7. Clone, Delete, and Rename Reports: Users can efficiently manage their reports by cloning, deleting, or renaming them as needed.
   
    
8. Automated Scheduling for Convenience: Schedule one-time or recurring reports on a daily, weekly, or monthly basis for consistent and timely data delivery. Reports can be sent to any email address, making it easier to share insights with stakeholders beyond platform users.

Example Custom Report Configuration:

FAQ

Where can I find Custom Reports?
 

• Custom Reports are available in the new Platform under the Reports sub-navigation item in Analytics. Use your Connect credentials to log-in. 

Which Wunderkind attribution model is used for each channel?

• Email and Text: Click + 24 hour
  • Click 24 attribution is a model that attributes conversions to any click within a 24-hour window. This means that any interaction a user has with any marketing message within 24 hours of making a purchase will be credited with 100% of the conversion. For example, if a recipient clicks an email and a text message in the 24 hours prior to converting, both the email and text message will receive 100% credit for the conversion. This model helps in understanding the immediate impact of your marketing efforts and provides insights into which channels are driving quick decision-making.
• Onsite: All Credit 30
  • All Credit 30 attribution is a model that attributes any conversion with 30 days of engaging with an on-site experience. For example, if a website visitor submits an on-site quiz form and returns within 30 days to make a purchase, the on-site quiz will take credit for that purchase.

*Note that GA attribution is also available for website-level and channel-level data (e.g. total Wunderkind email revenue, total Wunderkind on demand text revenue). GA attributed data cannot be broken down at the experience level since only channel level data is ingested from GA (e.g. Wunderkind Cart Abandonment revenue is not available).

How do I rename a report?

• In the upper left hand of the report, click into the default or existing title to edit the name of a report. Remember to save your changes before navigating away from the report.

Is there a maximum number of reports I can create?

• No, there is no limit on the number of reports that can be created.

Do the time periods for Last 7 days or Last 30 days include today’s data?

• No, relative time periods like Last 7 days are exclusive of today’s data.

Why isn’t my CSV export downloading right away?

• Reports that contain a large amount of data may require some additional processing time before downloading. In those cases, an informational toast will appear and the CSV should start downloading automatically once processing is complete.

Can I create a report that includes both text and email?

• Yes! Simply choose both text and email KPIs in your report settings to pull in data from both email and text strategies. If you prefer to keep email and text separate, choose only email KPIs or only text KPIs.

Why is the strategy-level conversion different than the sum of the experience-level conversions?

• Wunderkind de-dupes conversions at the strategy level. So, if a recipient has engaged with more than one experience within the same strategy, that conversion will be de-duped in reports grouped by strategy.