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Standard Reports Content Overview

Updated

What Are Standard Reports?

Standard Reports are pre-built templates that reflect common analysis use cases across various Wunderkind products and strategies. They offer a quick way to get insights without needing to configure the report manually.

Details on each pre-configured standard report are below, with an overview of the intended use cases, client types, and included metrics and dimensions:

Sends Standard Reports

  1. Triggered Email Standard Report
  2. Triggered Text Standard Report
  3. On Demand Text Standard Report

Onsite Standard Reports

  1. Daily Text and Email Opt Ins Standard Report
  2. Onsite Campaigns Standard Report
  3. Daily Eligibility and Opt Ins Standard Report

WKND Integrations Standard Reports

  1. Integrations Email Reach Standard Report
  2. Integrations Text Reach Standard Report
  3. Integrations Cross Channel Reach Standard Report

Infinite Experiences Standard Reports

  1. Infinite Experiences Reach Standard Report

WKND Ads Standard Reports

  1. Ads Standard Daily Report
  2. Ads Standard Daily Report with Country
  3. Ads Standard Monthly Report
  4. Ads Standard Monthly Report with Country
  5. Ads Standard Daily Placement Report

Sends Standard Reports

Triggered Email Standard Report

Description: Campaign-level email reporting

Client Type(s): WKND Triggered Email

Default Dimensions:

  • Strategy
  • Experience
  • Sends
  • Variation

Default Metrics:

  • Email min send date
  • Email max send date
  • Email sends
  • Unique opens
  • Unique open rate
  • Email unique clicks
  • Unique click to open rate
  • Email conversions
  • Email conversion rate
  • Email revenue
  • Email revenue per send
  • Email unsubscribes
  • Email unsubscribe rate

 

Triggered Text Standard Report

Description: Campaign-level text reporting

Client Type(s): WKND Triggered Text

Default Dimensions:

  • Strategy
  • Experience
  • Sends
  • Variation

Default Metrics:

  • Behavioral text min send date
  • Behavioral text max send date
  • Behavioral text total sent
  • Behavioral texts delivered
  • Behavioral text delivery rate
  • Behavioral text unique clicks
  • Behavioral text unique click rate
  • Behavioral text click conversions
  • Behavioral text click conversion rate
  • Behavioral text click revenue
  • Behavioral text revenue per send
  • Behavioral text unsubscribes
  • Behavioral text unsubscribe rate

 

On Demand Text Standard Report

Description: Campaign-level on demand text reporting

Client Type(s): WKND Text (including on demand)

Default Dimensions:

  • Sends

Default Metrics:

  • On demand text min send date
  • On demand text max send date
  • On demand text total sent
  • On demand text total billable sends
  • On demand text delivered
  • On demand text delivery rate
  • On demand text total clicks
  • On demand text click through rate
  • On demand text click conversions
  • On demand text click conversion rate
  • On demand text click revenue
  • On demand text revenue per send
  • On demand text unsubscribes
  • On demand text unsubscribe rate

 

Onsite Standard Reports

Daily Text and Email Opt Ins Standard Report

Description: Opt-in reporting by day

Client Type(s): WKND Onsite Capture (Email and/or Text)

Default Dimensions:

  • Day

Default Metrics:

  • Email opt-ins
  • Email opt-in rate
  • Email unsubscribes
  • Email unsubscribe rate
  • Text opt-ins
  • Onsite text opt-in rate
  • Text unsubscribes
  • Text unsubscribe rate

 

Onsite Campaigns Standard Report

Description: Campaign-level onsite reporting

Client Type(s): WKND Onsite

Default Dimensions:

  • Strategy
  • Sends

Default Metrics:

  • Eligible users
  • Eligibility rate
  • Unique impressions
  • Unique impression rate
  • Email opt-ins
  • Email opt-in rate
  • Onsite total clicks
  • Click rate

 

Daily Eligibility and Opt Ins Standard Report

Description: Opt-ins and eligibility metrics per day

Client Type(s): WKND Publishers

Default Dimensions:

  • Day

Default Metrics:

  • Visits
  • Eligible users
  • Eligibility rate
  • Unique impressions
  • Unique impression rate
  • Email opt-ins
  • Email opt-in rate
  • Additional email opt-ins
  • Total email opt-ins

 

WKND Integrations Standard Reports

Integrations Email Reach Standard Report

Description: Campaign-level email AMP Integrations performance

Client Type(s): WKND AMP Integrations for Email

Default Dimensions:

  • Day

Default Metrics:

  • Email actions
  • Onsite total ID
  • Email action rate
  • Onsite ID rate
  • Email actions ID abandonment rate

 

Integrations Text Reach Standard Report

Description: Campaign-level text AMP Integrations performance

Client Type(s): WKND AMP Integrations for Text

Default Dimensions:

  • Day

Default Metrics:

  • Text actions
  • Onsite total ID
  • Text action rate
  • Onsite ID rate
  • Text actions ID abandonment rate

 

Integrations Cross Channel Reach Standard Report

Description: Campaign-level aggregate cross-channel AMP Integrations performance

Client Type(s): WKND AMP Integrations for Email and Text

Default Dimensions:

  • Day

Default Metrics:

  • Total actions
  • Onsite total ID
  • Total action rate
  • Onsite ID rate
  • Actions ID abandonment rate

 

Infinite Experiences Standard Reports

Infinite Experiences Reach Standard Report

Description: Experience-level triggered sends reporting

Client Type(s): WKND Infinite Experiences

Default Dimensions:

  • Week
  • Strategy

Default Metrics:

  • Triggered messaging sends
  • Email sends
  • Behavioral text total sent
  • Triggered messaging conversions
  • Email conversions
  • Behavioral text click conversions
  • Triggered messaging revenue
  • Email revenue
  • Behavioral text click revenue

 

WKND Ads Standard Reports

Ads Standard Daily Report

Description: Ads performance by day

Client Type(s): WKND AdsWKND Ads

Default Dimensions:

  • Day
  • SSP
  • Deal Type
  • Inventory Type
  • Device Type
  • Ad Size
  • Website Name
  • Website ID

Default Metrics:

  • Ads impressions
  • Net revenue
  • Net CPM

 

Ads Standard Daily Report with Country

Description: Ads performance by day and country

Client Type(s): WKND Ads

Default Dimensions:

  • Day
  • SSP
  • Deal Type
  • Inventory Type
  • Device Type
  • Ad Size
  • Country
  • Website Name
  • Website ID

Default Metrics:

  • Ads impressions
  • Net revenue
  • Net CPM

 

Ads Standard Monthly Report

Description: Ads performance by month

Client Type(s): WKND Ads

Default Dimensions:

  • Month
  • SSP
  • Deal Type
  • Inventory Type
  • Device Type
  • Ad Size
  • Website Name
  • Website ID

Default Metrics:

  • Ads impressions
  • Net revenue
  • Net CPM

 

Ads Standard Monthly Report with Country

Description: Ads performance by month and country

Client Type(s): WKND Ads

Default Dimensions:

  • Month
  • SSP
  • Deal Type
  • Inventory Type
  • Device Type
  • Ad Size
  • Country
  • Website Name
  • Website ID

Default Metrics:

  • Ads impressions
  • Net revenue
  • Net CPM

 

Ads Standard Daily Placement Report

Description: Net revenue by ad placement type

Client Type(s): WKND Ads

Default Dimensions:

  • Day
  • Placement
  • Website Name
  • Website ID

Default Metrics:

  • Net revenue

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