Pulse Overview

Pulse Overview in Wunderkind Analytics

Pulse is the latest addition to Wunderkind Analytics, designed to provide real-time insights into your marketing performance. This new feature enhances your ability to track and compare revenue trends, assess attribution models, and break down performance by channel—all in one place.

Key Features of Pulse

1. Triggered Email and Text Revenue Widget

• Attribution Selection – Easily toggle between GA4 and Wunderkind click+24 attribution models to gain different perspectives on revenue attribution.
• Revenue Trends – Dive into up-to-date revenue insights, allowing you to monitor how your marketing efforts translate into revenue over time.
• Historical Comparison Benchmarks – Compare your current performance against historical data to track progress and identify trends.
• Competitor Comparison Benchmarks - Compare your current performance to the projected performance of other marketing platforms, including: 4Cite, Adobe Campaign (Classic), Bloomreach, Bluecore, Braze, Cheetah Digital, Cordial, Dotmailer, Emarsys, ExactTarget, Hubspot, Iterable, Klaviyo, Listrak, Mailchimp, Ometria, Responsys, and Sailthru. This data is informed by years of working with brands across industries, and the consistent performance improvements we help drive.
• Channel Revenue View – Get granular insights into revenue by channel, helping you optimize performance across email and text campaigns.

2. Abandonment Messaging Funnel Widget

• Eligibility Rate – Understand what percentage of your site visits are eligible for triggered messaging.
• Series Send Rate – Track how many identified eligible visits receive a triggered email.
• Identification Rate – Measure how many websites visitors Wunderkind has successfully identified.
• Suppressed Send Insights – Gain visibility into why triggered emails are suppressed, such as set frequency caps or unsubscribes. 

3. Onsite Performance Widget

• Impression Rates – See how often shoppers are viewing your onsite experiences.
• Email Opt-In Rates – Measure how effective your captures are at converting visitors into subscribers.
• Conversion Rates – Understand how many of those subscribers go on to become customers.
• Revenue from Email Opt-Ins – Track the revenue directly attributed to converted email subscribers.
• Opt-Ins by Channel – Break down opt-ins by traffic source to identify your highest-value acquisition channels.

How to Access Pulse

1. Navigate to platform.wunderkind.co and log in.
2. Select Analytics from the left-hand side menu.
3. Click on Pulse to explore real-time revenue and abandonment funnel insights.

Frequently Asked Questions

1. What attribution models are available in Pulse?

You can toggle between GA4 attribution and Wunderkind click+24 attribution to compare different revenue attribution methodologies in the Triggered Email and Text widget.

2. Can I compare different time periods?

Yes! Pulse allows you to benchmark your current revenue performance against historical periods for deeper insights.

3. What channels are included in the revenue breakdown?

The Revenue widget provides insights into revenue generated via email and text campaigns.

4. What does the Abandonment Messaging Funnel widget measure?

It tracks eligibility rates, identification rates, series send rates, and suppression reasons to help optimize triggered messaging.

Start exploring Pulse today and unlock deeper marketing performance insights. For further assistance, contact Wunderkind Support.