Google Tag Manager Integration Guide: Identity API

Overview

This guide goes over how to install the Wunderkind Smart Tag and Conversion Pixel via Google Tag Manager (GTM). Both the Tag and Pixel are code snippets that are specific to a website, and can be found accompanying the initial integration email you received from your Wunderkind point of contact.

The Tag is placed on all pages of a site, while the Pixel is only placed on pages that represent a successful order and/or user conversion.

Table of Contents

1. Create a New Tag
2. Configure an Event Trigger for the Tag
3. Install the Conversion Pixel

1. Create a New Tag

1. Select New Tag > name it “Wunderkind Tag” > and click “Choose tag type”

2. Select “Custom HTML” as your tag type, and then paste the Wunderkind Tag

3. Update any Advanced Settings > Tag firing priority

If you’re also placing the Conversion Pixel through GTM, it’s important to set the Tag firing priority so the Tag loads before the Conversion Pixel. For example, if we set the Tag priority to “5”, the Conversion Pixel priority should be 4 or below.

2. Configure an Event Trigger for the Tag

We recommend setting the Tag to load on All Pages, with type: “Page View”. 

3. Install the Conversion Pixel

There are two components to the Conversion Pixel file: a javascript pixel and an image pixel. These need to be added separately in GTM. See this page for more information about the Pixel, including fields for data mapping.

1. Create a New Tag > Custom HTML > Label it “Wunderkind Conversion Pixel 1”
2. Copy/paste only the javascript portion of the Conversion Pixel. It’ll start/end with <script></script>
3. Be sure to map the variables in the pixel to data elements from your order confirmation.

3. Create a custom trigger for confirmation pages

Custom triggers are specific to your website, and must be determined/defined by the parameters of your website. It must target all pages of your site that represent a successful order.

4. Follow the steps above for the Conversion image pixel

1. Create a New Tag > Customer HTML > Label it “Wunderkind Conversion Pixel 2”
2. Copy/paste only the image portion of the Conversion Pixel. It’ll start/end with <img></>
3. Be sure to map the variables in the pixel to data elements from your order confirmation.

Validate Conversion Events in Wunderkind Platform (Optional)

Check that Wunderkind is tracking your test conversion(s) by navigating to Platform > Analytics > Event Monitoring. This dashboard has a ~2 hour reporting delay, and the times are in EST. In the example below, the metrics displayed for the highlighted time, 12pm EST, reflect event volumes (that there were 12 conversions) between 12-1pm EST.