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Wunderkind Cookies and Consent Management Platforms

Updated

How does Wunderkind leverage cookies?

As with most web technologies, Wunderkind may leverage cookies to track user history across pages and sessions. Cookies allow us to maintain information about end-users, improve the user shopping experience, and make intelligent segmentation decisions when serving onsite, triggered email, and text campaigns.

Wunderkind’s identity technology relies on pseudonymous observed browser, network, and device level signals. While our identity technology does leverage cookies where available, it is not reliant upon them.

 

Customers are responsible for configuring the Consent Management Platform for their websites

Given recent changes to the regulatory environment (e.g., CIPA in California, Law 25 in Quebec, GDPR, LGPD in Brazil), we are seeing more and more places where a consent for cookies, profiling and similar activities is required. As a result, we wanted to share the following information about Wunderkind cookies so that each Client’s legal and privacy teams are in good position to make informed decisions when configuring the consent management platforms (e.g., OneTrust) on your digital properties.

In some jurisdictions, it may make sense to enable the Wunderkind tag to load ahead of cookie consent requests in order to optimize UX and performance. However, we strongly encourage you to ensure that your implementation complies with all applicable privacy and data protection laws. For example, in addition to any required consents, your CMP configuration should ensure that opt-out choice requirements (e.g., sale, sharing, profiling, ad targeting) are met.

Note that Wunderkind does not share any user data with 3rd parties (outside of approved sub-processors).

 

Required Cookies

Cookie Name: bounceClientVisitXXXX

  • Domain: Client's domain OR .bounceexchange.com
  • Party: 1st Party Cookie; 3rd Party Cookie; 1st Party Local Storage; 3rd Party Local Storage
  • Lifespan: 1 year. Note that if local storage is set (1st or 3rd party) there is no expiration date for most browsers. Safari does have an expiration date of 7 days on local storage if the visitor hasn't returned to the site. This is a Safari specific exception.
  • Description: Used for Wunderkind-specific product, user or campaign related data storage.
    • Party type (e.g. 1st or 3rd) and the storage location (e.g. cookie or local storage) is determined by the visitors browser and configured Wunderkind settings based on client's website structure.
    • The domain used to store data is determined by whether the data is persisted to 1st party or 3rd party. 1st party is the clients domain, and 3rd party is the bounceexchange.com domain.

Cookie Name: bounceClientVisitXXXXv

  • Domain: Client's domain OR .bounceexchange.com
  • Party: 1st Party Cookie; 1st Party Local Storage
  • Lifespan: 30 minutes
  • Description: Referral and landing page information including Google Organic / Paid indication.

 

Conditional Cookies

These cookies will be set for specific purposes related to your specific campaign strategy & account setup. 

Cookie Name: __ibxc

  • Domain: Client's domain
  • Party: 1st Party Cookie
  • Lifespan: 1 year
  • Description: Used to save click-through data.

Cookie Name: __ibxc0

  • Domain: Client's domain
  • Party: 1st Party Cookie
  • Lifespan: 1 year
  • Description: Used for conversion tracking.

Cookie Name: __ibxcr

  • Domain: Client's domain
  • Party: 1st Party Cookie
  • Lifespan: 12 hours
  • Description: Sets the ibx cookie for cart.

Cookie Name: __ibxl

  • Domain: Client's domain
  • Party: 1st Party Cookie
  • Lifespan: 1 year
  • Description: Set to prevent multiple "bx_lookup" requests.

Cookie Name: __ibxm

  • Domain: Client's domain
  • Party: 1st Party Cookie
  • Lifespan: 1 year
  • Description: Sets the ibx cookie for mode.

Cookie Name: __ibxu

  • Domain: Client's domain
  • Party: 1st Party Cookie
  • Lifespan: 1 year
  • Description: Used for inbox user tracking.

Cookie Name: _ibx_ci

  • Domain: Client's domain
  • Party: 1st Party Cookie
  • Lifespan: 1 year
  • Description: Used for inbox tracking.

Cookie Name: bounceClientVisitXXXXc

  • Domain: .bounceexchange.com
  • Party: 3rd Party Cookie
  • Lifespan: 30 minutes
  • Description: This data is set when an conversion occurs via convert2.

Cookie Name: gdpr_opt_out

  • Domain: .bounceexchange.com
  • Party: 3rd Party Cookie
  • Lifespan: 1827 days
  • Description: Used for GDPR purposes.

Cookie Name: bxgraphv2CCPAOptOut

  • Domain: Client's domain
  • Party: 1st Party Cookie
  • Lifespan: 1827 days
  • Description: Used for CCPA purposes.

Cookie Name: yoc_token

  • Domain: .bounceexchange.com
  • Party: 3rd Party Cookie
  • Lifespan: 1 year
  • Description: Your Online Choices Selection.

Cookie Name: __3idcontext

  • Domain: .cdnwidget.com
  • Party: 3rd Party Cookie
  • Lifespan: 13 months
  • Description: Helps id reinforcement.

Cookie Name: __adcontext

  • Domain: .cdnwidget.com
  • Party: 3rd Party Cookie
  • Lifespan: 13 months
  • Description: Helps id reinforcement with regard to opt out.

Cookie Name: __idcontext

  • Domain: .cdnwidget.com
  • Party: 1st Party Cookie
  • Lifespan: 13 months
  • Description: Helps id reinforcement.

Cookie Name: __idcontext_APIKEY

  • Domain: .cdnwidget.com
  • Party: 1st Party Local Storage; 1st Party Session Storage
  • Lifespan: 13 months
  • Description:
    • Local Storage: If local storage is set (1st or 3rd party) there is no expiration date for most browsers. Safari does have an expiration date of 7 days on local storage if the visitor hasn't returned to the site. That's a Safari specific exception.
    • Session Storage: visitors browsing session.

Cookie Name: API

  • Domain: .cdnwidget.com
  • Party: 3rd Party Cookie
  • Lifespan: 60 sec
  • Description: Temporary data for analytics.

Cookie Name: BXDID

  • Domain: .cdnwidget.com
  • Party: 3rd Party Cookie
  • Lifespan: 60 sec
  • Description: Temporary data for analytics.

Cookie Name: bxgraphGDPROptOut

  • Domain: Client's Domain
  • Party: 1st Party Cookie; 1st Party Local Storage.
  • Lifespan:
    • Cookie: 1827 days
    • Local Storage: If local storage is set (1st or 3rd party) there is no expiration date for most browsers. Safari does have an expiration date of 7 days on local storage if the visitor hasn't returned to the site. This is a Safari specific exception.
  • Description: Flag used to opt out and respect privacy.

Cookie Name: bxgraphv2CCPAOptOut

  • Domain: Client's Domain
  • Party: 1st Party Cookie; 1st Party Local Storage.
  • Lifespan:
    • Cookie: 1827 days
    • Local Storage: If local storage is set (1st or 3rd party) there is no expiration date for most browsers. Safari does have an expiration date of 7 days on local storage if the visitor hasn't returned to the site. This is a Safari specific exception.
  • Description: Flag used to opt out and respect privacy.

Cookie Name: bxgraphOptOut

  • Domain: .cdnwidget.com
  • Party: 3rd Party Cookie
  • Lifespan: 1827 days
  • Description: Flag used to opt out and respect privacy.

Cookie Name: bxgraphYOCOptOut

  • Domain: .cdnwidget.com
  • Party: 3rd Party Cookie
  • Lifespan: 1827 days
  • Description: Flag used to opt out and respect privacy.

Cookie Name: BXVID

  • Domain: .cdnwidget.com
  • Party: 3rd Party Cookie
  • Lifespan: 60 sec
  • Description: Temporary data for analytics.

Cookie Name: BXWID

  • Domain: .cdnwidget.com
  • Party: 3rd Party Cookie
  • Lifespan: 60 sec
  • Description: Temporary data for analytics.

Cookie Name: iv

  • Domain: .cdnwidget.com
  • Party: 3rd Party Cookie
  • Lifespan: 60 sec
  • Description: Temporary data for analytics.

Cookie Name: __PT1CID

  • Domain: .cdnwidget.com
  • Party: 3rd Party Cookie
  • Lifespan: 60 sec
  • Description: Temporary data for analytics.

Cookie Name: __PT1DID

  • Domain: .cdnwidget.com
  • Party: 3rd Party Cookie
  • Lifespan: 60 sec
  • Description: Temporary data for analytics.

Cookie Name: v

  • Domain: .cdnwidget.com
  • Party: 3rd Party Cookie
  • Lifespan: 60 sec
  • Description: Temporary data for analytics.

Cookie Name: __wknd_XXXXe (where "XXXX" is the client's unique website id)

  • Domain: Client's domain
  • Party: 1st Party Cookie
  • Lifespan: 1 year
  • Description: In the event we experience a loss of our primary cookie, this will be set to restore minimum data needed to record a conversion.

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