Tealium Integration Guide

Overview

This guide goes over how to install the Wunderkind Smart Tag and Conversion Pixel for your website using Tealium Tag Manager. Both the Tag and Pixel are code snippets that are specific to a website, and can be found within the Tealium Tag Marketplace bundled as one. 

This guide is assuming that the Ecommerce Extension has already been configured. The Ecommerce Extension is one of the first extensions a Tealium client configures and this enables Tealium to streamline all of your variables from your data layer so that any tags deployed through Tealium to your website reference the same variable objects.

Table of Contents

1. Add Tag from the Tealium Marketplace
2. Configure the tag
3. Update the Wunderkind Tag Template
4. Save and publish the tag

1. Locate and Add the Wunderkind tag from within the Tealium Tag Marketplace

1. Login to Tealium and under Client-Side, click “iQ Tag Management,” then “Tags”

2. Click on “Add tag”

3. Search for the Wunderkind tag and click Add

2. Configure the Tag

1. Under tag configuration, name the tag “Wunderkind” to distinguish it from the other tags you’ve deployed in Tealium.
2. Paste in the website ID as provided by your Wunderkind POC. 
3. Select the environment in which you’d like to publish the tag (Dev/QA/Prod). Note: Dev and QA are for testing purposes only. Our tag needs to be published to Prod to be live on your site.
4. Enable the “Bundle flag” option to optimize Tealium’s load performance.
5. Click on Load Rules

6. Ensure that the “Load on All Pages” option is enabled

7. The data mappings tab is completely optional. This is only used in cases where the Ecommerce Extension has not been configured and you want to use your own variable names to map to the pixel. It is recommended to leave this blank.

8. Click on Finish

3. Update the Wunderkind Tag Template

Tealium templates are the backbone of all tags within Tealium and dictate how the configurations are being set up. 

1. Your Wunderkind contact will pass you a file with the most up to date template. 
2. Please copy these scripts to the” Wunderkind Tag” template.

4. Save and Publish the Tag

1. Click on Save / Publish

2. Select the option to “Save As”. This will not overwrite the current version that has been deployed and will make it easy to rollback any unwanted changes

3. Give your version a name, publish to the desired environment and click on “save”