Integrating with WunderKIND Ads Overview

Table of Contents

1. Overview
2. Best Practices for Implementing Wunderkind’s Tag
3. Customizing Your Ad Experience
4. Maximizing Eligibility and Activation Rate
5. Integration Do’s and Don’ts

Overview

WunderKIND Ads recognize real-time behaviors to understand the moment a visitor is done reading, giving advertisers more engaged and valuable impressions. To generate revenue from ads that patiently wait for the perfect moment, there are a number of best practices that we recommend following when integrating with Wunderkind. Following these practices will ensure Wunderkind can deliver the best value and on-site experience.

Best Practices for Implementing Wunderkind’s Tag

Wunderkind’s Smart Tag enables functionality for our ad experiences. When integrating our tag, it’s critical that the tag can see all traffic. If utilizing GAM, our tag must be placed in a dedicated slot where we do not compete with any other ad units. This ensures that our tag is served on every single page view, which allows us to:

Customizing Your Ad Experience

Wunderkind will work with you to create an ad experience that fits the requirements of your team. We respect your restrictions, but as a best practice, we’d like to work with as few audience restrictions as possible to maximize your addressable audience.

Ad Suppression Capabilities

• Wunderkind can work with your team to block certain cohorts of traffic that you may not want to see our ad experience.
• We ask that you tell us which cohorts need to be blocked ahead of time. This ensures that we are able to control the ad experience on our end.
• If you have a sponsored takeover, Wunderkind has the ability to prevent our ads from firing on any pages where a sponsored campaign should have 100% share of voice.
  
  

Maximizing Eligibility and Activation Rate

Publishers are in complete control of which cohorts of visitors see which types of Wunderkind ad units. You can maximize revenue by exposing us to the broadest array of traffic and selecting several activation triggers. Ultimately, WunderKIND Ads are only shown to a relatively small percentage of your total audience, yet the revenue is meaningful thanks to our high CPMs.

Integration Do’s and Don’ts

Do...

• Give Wunderkind a dedicated slot in GAM.
• Disclose all of your UX needs.
• Implement Wunderkind GAM sponsorship suppression.

Don't...

• Include Wunderkind in a shared slot with another vendor in GAM.
• Place Wunderkind as backfill.
• Put Wunderkind in a waterfall.