Overview
User-First Ads Shown to a Subset of Traffic
WunderKIND Ads recognize real-time behaviors to understand the moment a visitor has finished reading, enabling publishers to optimize their revenue strategy by targeting specific traffic cohorts. While WunderKIND ADs are only presented to a small fraction of your total audience, the revenue generated is significant due to our high CPMs.
The WunderKIND Ads Methodology
Who Sees What: Ad Eligibility is In Your Hands
Publishers have full control over which groups of visitors are exposed to different types of WunderKIND ad units.
| Cohorts | Examples |
| Frequency | Only trigger to users who visit the site 1x per month. |
| Traffic Source | Only trigger to users that have entered via Social. |
| Subscriber | Only trigger if a user is not a subscriber. |
| Authentication | Block users who are logged out. |
| Visit Behavior | Only trigger ads when a user is on a specific URL. |
| Session Depth | Only trigger if a user is on the page within a certain time frame. |
| Location | Test in specific GEOs to prove that UX isn't impacted. |
| Page views | Only trigger if a user has visited 5 pages in a session |
| …And many more! |
Our ads are called KIND for a reason.
Your users won’t be bombarded with ads. Our user-first ads are activated only once per user within a 24-hour period.
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