UID2 Integration Overview for Publishers

Adopt a privacy-first approach to identity with Wunderkind and Unified ID 2.0

The Trade Desk's Unified ID 2.0 (UID2) offers publishers a privacy-conscious solution to maintain audience targeting, regardless of whether consumers are opted out of third-party cookies. This approach not only enhances the relevance of ads but also improves impression monetization, resulting in increased revenue for publishers, all while ensuring compliance with privacy regulations.

Wunderkind is excited to announce its integration with UID2. This integration combines our user-centric WunderKIND Ads with a strong focus on privacy-first targeting, with the promise of delivering unparalleled ad revenue for publishers. Together, Wunderkind and the Trade Desk can provide relevance, compliance, and a positive ad experience, creating a win-win situation for publishers, advertisers, and consumers.

Publishers win with a consistent identity fabric on all inventory. 

UID2s, created by hashing and salting email and phone number data, offer a superior alternative to third-party cookies and deliver more value to publishers in various ways.

1. Interoperable cross-platform authentication

• UID2 enhances its capabilities by integrating with other PII-based identifiers, especially when consumers log in across channels.

2. Cookieless identity tactics across channels

• Authentication is increasing  across media channels, facilitating cross-device and cross-channel identity strategies without relying on cookies.

3. Secure and encrypted data

• UID2 leverages multiple layers of security to protect user and other participant data.