Onboarding Overview for Publishers

Supply-Side Onboarding Overview

When a publisher is onboarded, we’ll confirm the following integration details. 

1. Site Restrictions
   • Page restrictions, placement positioning, etc.
   • Is sponsorship or DFP suppression needed?
2. Integration Type
   
   • What tag integration technique would they like to use?
   • GAM or on-page?
3. Ads.txt
   • Designed to prevent unauthorized inventory sales.
   • Index, Pubmatic, Behave, + sellers.json
4. Geographic Locations
   • Which locations should the ads be shown in?
   • Our ads can run in US, UK, & Canada
5. Brand blocklist and website changes
   • Are there any brands that the publisher is not ok working with?
   • Are there any future changes you’re making to your site?

We also discuss performance details to set our publishers up for success.

Demand Types

• PMP Display - Custom and standard ad sizes
• PMP Video
• Open-Market Backfill

Main Performance KPIs

• Is performance measured be CPMs or total revenue?

Audience Data

• Does the publisher have a media kit to share? This can include information such as the demographics that make up their readers.

To Do’s: What’s needed to get a publisher live

Wunderkind Checklist:

1. Send Tag(s)
2. Send all four ads.txt
3. Set up delivery of WKND ad reports.
4. Set-up blocklist (if needed)
5. QA Integration
6. Share test-links for approval

Publisher Checklist:

1. Integrate tag and share test-page
2. Place all four ads.txt
3. Share brand blocklist
4. Provide feedback or approval on test links

Post-launch:

• Confirm email reports are being received.

Ramp Period

Wunderkind implements best practices upon initial integration, and should perform well out-of-the-box. That said, it can take 1-2 months before Wunderkind is fully optimized for a publisher’s unique audience. During the ramp period publishers can expect the following:  

On-site Optimizations

• Adjusting triggers to balance UX & revenue
• Adjusting any inline placements to optimize viewability.
• Refining eligibility criteria to balance scale and UX.

Demand Optimizations

• Adding sites to active campaigns.
• Reaching out to existing buyers to include sites in soon-to-launch campaigns.
• Including sites in our site list for future proposals.