Dynamic Product Information & Ordering Overview

Sources of Product Info

1. Item Tracking Database

   • Provided by WKND; database of products that WKND tracks on the client's product pages onsite

2. Client Feed

   • Provided by the client; WKND tracks this info separately and maps our database to it

Abandonment Emails

• Where does dynamic product info come from?

  • All product info comes from our Item Tracking Database.

• How are items ordered within the email?

  • Category Recap emails display products from the last category the user viewed before exiting the site. We grab the item IDs from the page where the category event fired, in the order they were displayed on the page at the time of visit. We use those IDs (excluding non-eligible items) to populate the email product grids. The items stay the same throughout each Part(drip) in the series, unless the user views another category between Parts.

  • Product Abandonment emails display products that the user viewed, with the last-viewed item appearing first, then working backwards.

  • Cart Abandonment emails display products that the user added to cart, with the most recently added item appearing first, then working backwards.

• What if there aren't enough items to fill the grid?
  • For Category Recap and Cart Abandonment, the product grid will populate with as many items are eligible to populate, up to the designed max.
  • For Product Abandonment, if there aren’t enough items to fill the product grid to its designated max, we’ll backfill it with recommended items. The recommended items will fill out the grid to the designated max, unless there aren’t enough recommendations to pull in. You and your CSM can work together to choose the source of recommendation:

• • • • Same Category (default):

        • If user only viewed items from one category: The backfilled items are the top viewed items within that category. 

        • If user viewed items from multiple categories: For each viewed item, we pull one recommended item from the same category. The last viewed product’s recommended item comes first, then the second-to-last viewed product’s recommended item, and so on.

      • Global: We pull the top-viewed items on site. 

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  • A cart abandonment email will only contain items that a user added to their cart. Depending on how the emails are designed, if the user only added one item to their cart, the additional product grid below the hero will not render. If your brand has a dynamic hero in the cart email, but the user has only cart 1 item, then the product grid below will not render.

• Why am I not landing in my cart when clicking through a cart abandonment email?
  • We typically don’t drive users directly to the cart from a cart abandonment email. We will usually go to the homepage or the product page from the hero, and then if we detect or replenish items in cart, then redirect to the cart. This set-up avoids a bad user experience in which the user lands in an empty cart.

Catalog Emails

• Where does dynamic product information come from?

  • If a user views an item only at the group level (does not interact select a variant like size or color), this would be considered a group-level product change and the url and imageurl come from our Item Tracking Database.
  • If a user selects a size/color variant, we’re triggering Product Change Events on the SKU level, and the url & imageurl pull from the Client Feed.
  • Price and quantity always come from the Feed. Product copy always comes from Database.
    • For group-level product changes, Quantity will be calculated from the average of all variants.
    • For Price Drop, the original price is the item price in the Client Feed at the time the user originally viewed the item.

• How are items ordered within the email?

  • SKU-level changes are prioritized over group-level changes. After that, products are ordered from most recently interacted with, to least recently interacted with. 

General Notes

• If an item is taken off a website and we stop getting tracking hits for it, it can continue to show up in emails as a viewed/carted item for up to 7 days, and as a recommended item for up to 2 days.

• If an item is marked as OOS but does remain onsite, the item will stop populating in email series within a few hours, as soon as it updates within our Item Database.