Catalog Emails Overview

What are Catalog Emails?

Catalog emails are triggered when an item that an identified user has previously engaged with changes in price or quantity. These series include Back in Stock, Low in Stock, and Price Drop.

Who is eligible for Catalog sends?

In order to receive a catalog email, the following criteria must be met:

• User has triggered a Back in Stock, Low Stock, or Price drop series (see below)
• Wunderkind has identified that user down to an email address
• Wunderkind has confirmed the email address is marketable [performs opt-out check]
• User does not hit a frequency cap or taken action to stop send (see below)

How do they start, and how long do they last?

Triggers

A change in the product feed to an item a user previously showed interest in.

• Back in Stock: Item’s inventory goes from zero to one or more

• Low in Stock: Item’s inventory drops below a threshold*

• Price Drop: Item’s price decreases by a percentage threshold*

Cadence

• Two emails, 24 hours apart

• First email is sent the day of the inventory change, at the same time as the user’s initial product view.
  

What are the recommended thresholds?*

• Low in Stock: Between 3 and 12 units remaining, depending on typical inventory levels. Lookback window* is 7 days.
• Price Drop: When price goes down by at least 2% and at least $2. Lookback window is 180 days.
• Back in Stock: Lookback window is 180 days.

When do they stop?

• We will send no more than 4 series every 14 days, except for Low Stock, which we limit to 2 sends per 7 days.
• Note that these frequency caps do not affect abandonment modules.

What is a lookback window?*

The period of time after which a user has engaged with a product and a Catalog email can be triggered.

*Please note that the above information is subject to change. Reach out to your CSM for more details.