How Wunderkind Can Send Emails from our ESP

Creating the emails:

The Wunderkind eligibility and decision engine generates emails in real time based on previously determined email criteria. That email is then held on the Wunderkind side in the form of a rendered email.

Deploying the emails:

Wunderkind passes the rendered email through Wunderkind’s ESP, including all designated content, links, and email criteria.

Checking for subscription status:

Prior to making the call to deploy the email, Wunderkind checks the client's subscription list membership to ensure that the user is mailable. This methodology is customizable depending on opt-in requirements and internal regulations.

Wunderkind Integration

1. Client provides Wunderkind with ESP/API credentials for subscription status updates and confirmation (restricted/limited access is acceptable).
2. Client sets up Wunderkind CNAME records on the appropriate sending domain to ensure optimal deliverability.
3. Wunderkind conducts preliminary testing to confirm a stable connection (ie. appropriate access) with the client’s ESP and to validate subscription checks for additional QA.
4. Wunderkind works on the integration that checks subscription status prior to email deployment.
5. Wunderkind builds email campaigns, creatives, and segmentation within the Wunderkind platform.
6. Wunderkind conducts an extensive QA process in a testing environment to ensure that emails are delivered through the Wunderkind platform on behalf of the client.

The Result:

A fully rendered, mobile responsive email that gets triggered out of Wunderkind’s ESP with no work on the client's end. Wunderkind does all of the heavy lifting!