How Wunderkind Integrates with Zeta
Wunderkind has a pre-built integration with Zeta in order to power our email program.
Available API Functionality:
- Passing new emails
- Checking/setting subscription status
- Confirming customer status
Wunderkind Integration
1. Provide credentials
- Please create an admin user for Wunderkind within Zeta so we can set up the API connection.
2. Passing emails
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Wunderkind will pass new email addresses collected in real time via API. Client lets Wunderkind know where to pass new emails within Zeta.
3. Checking unsub status
- Wunderkind will check for a user’s mailable status in real time via API. Client lets Wunderkind know where to check for mailable status.
4. Setting unsub status
- For any user that unsubscribes via a Wunderkind email, Wunderkind will update that status in real time.
5. Checking customer status
- For Wunderkind to look up whether a user has previously made a purchase, client will upload a one time file of customers.
6. URL Appending
- In order to identify users clicking through marketing emails, client will assign a key to each email address that can be appended on all email links. Client will then provide Wunderkind with a file containing email addresses and associated unique identifiers.
7. Sending email
- Wunderkind will send emails through the Wunderkind ESP (Sendgrid). Wunderkind will set up proper DNS, DKIM and DMARC records so emails are sent through the same from name/email the client currently uses and deliverability is maintained.
8. QA
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Wunderkind conducts an extensive QA process in a testing environment to ensure that emails pass through correctly and data flows as anticipated.
The Result: A fully rendered, mobile responsive email sent on behalf of your brand through Wunderkind’s ESP.