How Wunderkind Integrates with Sailthru
Wunderkind has a prebuilt integration with Sailthru in order to power our email program.
Available API Functionality:
- Passing new emails
- Checking/setting subscription status
- Confirming customer status
- Sending emails directly through your ESP
Wunderkind Integration
1. Provide credentials
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Please create an admin user for Wunderkind within Sailthru so we can set up the API connection.
2. Passing emails
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Wunderkind will pass new email addresses collected in real time via API. Client lets Wunderkind know where to pass new emails within Sailthru.
3. Checking unsub status
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Wunderkind will check for a user’s mailable status in real time via API. Client lets Wunderkind know where to check for mailable status.
4. Setting unsub status
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For any user that unsubscribes via a Wunderkind email, Wunderkind will update that status in real time.
5. Checking customer status
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For Wunderkind to look up whether a user is a previous customer, Wunderkind will check in real time via API.
6. URL Appending
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In order to identify users clicking through marketing emails, client to append &bxid={profile.id} to all links in all marketing emails. Client should see a place to enter additional UTM parameters under the Setup section of the campaign.
7. Sending email
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Wunderkind sends a fully-rendered HTML payload through to Sailthru via API for deployment.
8. Engagement Data
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All customer data, including email engagement data, will continue to live in Sailthru.
9. QA
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Wunderkind conducts an extensive QA process in a testing environment to ensure that emails pass through correctly and data flows as anticipated.
The Result: A fully rendered, mobile responsive email that gets triggered out of your Sailthru instance.