SFMC Journey Builder AMP Integrations for Text: Overview

AMP turns our platform’s behavioral decisioning into actionable campaign triggers for your Salesforce Marketing Cloud journeys. When a user qualifies for a campaign, a Signal writes data to the associated Data Extension and triggers a Journey Builder entry event, enabling timely, personalized texts with user data relevant to the campaign for which they qualified.

Before diving into setup, we recommend familiarizing yourself with SFMC Journey Builder AMP Integrations for Text: How it Works to understand how on-site behavioral data is collected, evaluated, and translated into signals. 

These resources explain how Wunderkind integrates with your Salesforce Marketing Cloud (SFMC) environment to power real-time behavioral and catalog texts campaigns using Journey Builder. 

1. SFMC Journey Builder AMP Integrations for Text: Access and Permissions
2. SFMC Journey Builder AMP Integrations for Text: Wunderkind-Provided Components
3. SFMC Journey Builder AMP Integrations for Text: Client-Owned Components

If you are a current Wunderkind client and interested in AMP integrations for SFMC, please reach out to your Customer Success Manager (CSM) or Account Executive (AE) to learn more.

📩 For any other AMP-related questions, shoot us a note at build-support@wunderkind.co. A member of our team will get back to you as soon as possible.