Skip to main content

SFMC Journey Builder AMP Integrations for Text: Client-Owned Components

Updated

Using the Wunderkind-provided components as a foundation, your team will be responsible for managing the following aspects of the integration:

Contact Subscription & Opt-In Methods in SFMC

Before a user can receive an SMS text message, their mobile number must be associated with a Contact Key and opted into a keyword in Salesforce Marketing Cloud. Your team is responsible to manage all number opt-ins for your short/long codes. Refer to the Salesforce Help Center or consult a Salesforce administrator for more information on the available opt-in methods.

Campaign-Specific Text Messages 

By either utilizing the Wunderkind-provided Content Block or creating a new message from scratch, your team is responsible for:

  • Creating and maintaining campaign-specific Text (SMS) messages for each Wunderkind-powered Journey.

  • Updating the content for each message for every Journey.

  • Including or appending your Brand Name in all AMP Text messages. 

Journey Configuration

Wunderkind will provide the foundational journeys, while your team will configure specific journey settings and apply any additional business rules needed to support your strategy.

Exit criteria tied to Conversion Behavior

Defining and maintaining journey exit criteria for conversion behavior prevents users from receiving post-conversion texts. We recommend:

  • Entry criteria: Ensure a “no recent purchase” rule is applied to prevent triggering journeys for recent purchasers (for example, “has not purchased in the last 4 days”).

  • Downstream parts (Part 2): Add conditions so that users who convert after an earlier part are not sent later parts of the same journey.

This configuration should live in your SFMC journeys so that conversion logic stays aligned with your internal definition of a “purchase” and your suppression policies.

Before implementing exit criteria, review the Priority Reset Requirement on Journey Exit section to ensure campaign priority is properly reset when a contact exits a journey. 
 

Send Limits & Frequency Caps

Wunderkind enforces a 24-hour send suppression at the campaign level, ensuring that a user receives at most one signal per campaign within any rolling 24-hour period. 

Journeys will be configured so that users can only re-enter after exiting.

Your team will manage any additional send limits or frequency caps beyond these defaults.

 

Configuring Text (SMS) Activities in Wunderkind Journeys

Within the journeys Wunderkind provides, your team will own the SMS Activity configuration.

  • Message Definition 
  • Message Configuration
  • Delivery Options
  • Advanced Options
Screenshot 2026-04-02 at 9.54.36 AM.png

Message Definition

  • Configure the contents of the text message for all text message activities in your journeys. 

    • Select Message: Utilize any other available content blocks to begin building your message

      • Note: Any edits to a content block within the journey will update all instances of that content block

    • New Message: Create a new text message from scratch using one of the following options:

Message Configuration

  • Select your provisioned Short/Long Code from the dropdown 

Delivery Options

  • Confirm Subscriber Opt-in: Select Send only to contacts who are subscribed currently

    • Note: This ensures your message is only delivered to active subscribers on your short code, maintaining regulatory compliance.

    • Important: Leave the "Subscribe All Contacts to a Keyword" option unchecked to avoid unauthorized messaging.

Advanced Options

  • Configure "Send Blockout" times if necessary to prevent messages during off-hours.

Priority Reset Requirement on Journey Exit

Important: The following does not apply to the standard cross-campaign priority decision split provided by Wunderkind.

Wherever you introduce a decision split in a journey that exits a contact from all Wunderkind journeys, you must include an Update Contact activity immediately before the exit path.

This Update Contact activity is required to properly reset the contact’s journey state and prevent the contact from appearing to remain active in a journey after exit. Configuration steps are outlined below:

Configuring Update Contact for Priority Reset

  1. Locate the Decision Split that removes a contact from all Wunderkind journeys.
  2. In the Components panel, drag an Update Contact activity to the end of that decision split's exit path, immediately before the contact exits the journey.
  3. Click the Update Contact activity icon to open its configuration panel.
    1. Click Select Data Extension.
      1. Choose Wunderkind > cross_campaign_priority_text
    2. In the Attribute Value section, set:
      1. Journey = {current_campaign}
      2. PriorityRank = 0
      3. LastUpdated = Use current date/time
      4. Status = completed
  4. Save the configuration
    1. Click Summary to review your settings.
    2. Click Done to save the Update Contact activity.

Taking these steps ensures that when a contact exits the journey for reasons unrelated to campaign-level priority, their cross‑campaign priority state is reset. This allows them to be cleanly re‑evaluated for future Wunderkind journeys.

Google Analytics Tracking (optional)

If your Google Analytics account is linked to Marketing Cloud, your team can decide whether to enable GA tracking in the text activity.

  • Enabling this will append GA parameters based on your SFMC/GA configuration.

  • This setting is optional and should be determined by your internal analytics or marketing teams, based on how campaign performance is tracked in your organization.

UTM Configuration

Wunderkind will append utm_term=wknd_signals to all links passed in the JSON payload. Please append any additional required UTM parameters within SFMC.

Related to

Related articles

Comments

0 comments

Please sign in to leave a comment.

Powered by Zendesk