- Grant Wunderkind Access to Your Braze Account
- Connect Your Braze Workspace to Wunderkind Platform
- Review New Braze Assets 👈 You are here
- Design Your Canvas Messages
- Complete Canvas Setup
- Test and Launch Signals for Braze
⚠️ Connect with your Customer Success Manager before starting this section to confirm that your Braze Workspace is ready for review.
New Signals Canvases
In your Braze account, Wunderkind has provided one Canvas per Signals strategy that you’ve agreed to run, tagged with wknd-signal for reporting purposes. Below is the default strategy, subject to change depending on custom triggers or Canvases that your brand is running:
| Canvas Names |
Abandonment Strategy |
Wunderkind - Cart Abandonment |
Wunderkind - Product Abandonment |
Wunderkind - Category Abandonment |
Catalog Strategy |
Wunderkind - Back in Stock |
Wunderkind - Price Drop |
Wunderkind - Low Stock |
Email Cadence
Abandonment
| Prospect Path (4 emails) | Customer Path (3 emails) |
| Prospect Email 1 (30 min delay) | Customer Email 1 (30 min delay) |
| Prospect Email 2 (+24 hours) | Customer Email 2 (+24 hours) |
| Prospect Email 3 (+24 hours) | Customer Email 3 (+24 hours) |
| Prospect Email 4 (+24 hours) |
Catalog
| Prospect Path (2 emails) | Customer Path (2 emails) |
| Prospect Email 1 (no delay) | Customer Email 1 (no delay) |
| Prospect Email 2 (+24 hours) | Customer Email 2 (+24 hours) |
📝 Wunderkind provisions all Signals Canvases and individual message steps with standardized naming conventions expected by our automated reporting. If you must rename these assets, please stay within the rules outlined here, so that data will not be missing or mis-categorized in your Wunderkind reports.
Supporting Signals Assets
Wunderkind has also configured the below components in your Braze account:
- Email Link Templates configured with required parameters for Wunderkind to track performance. If you have any questions around specific parameters, please discuss with your Customer Success Manager.
- One Custom Attribute (
active_signal_email) to control abandonment Canvas priority. For details on cross-Canvas prioritization, review our Canvas Eligibility article. - If you are using Wunderkind's design services to build email templates for you, we will provide assets, content blocks and templates customized with your branding.
- If you are building your own email templates, Wunderkind will provide five HTML blocks pre-configured to visualize data from the Canvas API trigger as product grid sections within your email templates. All HTML blocks are styled cleanly with a sans-serif font and black button – ready for you to apply branding as desired. See the section below for visual references.
- Wunderkind_Product_Grid_2_Column
- Wunderkind_Product_Grid_2_Column_Stacking
- Wunderkind_Product_Grid_Rows
- Wunderkind_Product_Grid_Rows_Stacking
- Wunderkind_Hero_Product
⚙️ Refer to our Developer Portal for API payload samples, where you can see how incoming Canvas Entry Properties will be structured.
Content Block Visual Reference
Note: If using multiple Wunderkind-provided Content Blocks in one email template (e.g., Wunderkind_Hero_Product above a Wunderkind_Product_Grid), the same set of products will display in both blocks.
To prevent this, implement Liquid’s offset parameter in the second block and force it to skip the first product. For example, a product grid where the for loop is {% for item in items %} can be updated to use {% for item in items offset: 1 %}.
Wunderkind_Product_Grid_2_Column
| {{content_blocks.${Wunderkind_Product_Grid_2_Column}}} | |
| Desktop | Mobile |
Wunderkind_Product_Grid_2_Column_Stacking
| {{content_blocks.${Wunderkind_Product_Grid_2_Column_Stacking}}} | |
| Desktop | Mobile |
Wunderkind_Product_Grid_Rows
| {{content_blocks.${Wunderkind_Product_Grid_Rows}}} | |
| Desktop | Mobile |
Wunderkind_Product_Grid_Rows_Stacking
| {{content_blocks.${Wunderkind_Product_Grid_Rows_Stacking}}} | |
| Desktop | Mobile |
Wunderkind_Hero_Product
| {{content_blocks.${Wunderkind_Hero_Product}}} | |
| Desktop | Mobile |
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