AI Price Drop Overview

Table of Contents

What Is AI Price Drop?
How AI Price Drop Works
Reporting and Measurement
Classic Price Drop vs. AI Price Drop
Benefits for Your Brand
Benefits for Shoppers
Channels and Triggers
Requirements & Eligibility
Getting Started

AI Price Drop is a Wunderkind AI Experience that automatically identifies shoppers who are likely to be interested in products that have gone on sale and sends them targeted price drop emails. Instead of only messaging people who viewed a specific item, AI Price Drop uses AI to find additional high‑intent shoppers and turn every price drop into a revenue opportunity.

What Is AI Price Drop?

AI Price Drop is part of AI Catalog Experiences, Wunderkind’s next-generation catalog targeting solution. AI Price allows brands to:

• Connect price changes in your product catalog to real shoppers who are likely to care about those products.
• Uses product affinity modeling to go beyond “last product viewed” and find shoppers whose behavior suggests they’ll be interested, even if they never saw that exact SKU.
• Sends personalized price drop emails that help you capture more revenue from each promotion or markdown event.

AI Price Drop runs in the background alongside your existing catalog and lifecycle programs, so your team can benefit from AI‑driven targeting without adding extra manual work.

How AI Price Drop Works

At a high level, AI Price Drop follows this flow:

1. Monitor your product catalog for price drops
   Wunderkind ingests your Price Drop feed and automatically detects when a product’s price decreases in your catalog data.

2. Build product–shopper affinity scores
   AI uses behavioral signals such as browsing paths, product interactions, and purchase history to estimate how likely each shopper is to buy specific products or related items.

3. Identify a high‑intent audience for each price drop
   When a product’s price drops, the system:

• Includes shoppers who directly engaged with that item.
• Expands the audience to lookalike shoppers whose behavior shows strong interest in similar products or categories.

4. Apply your sending rules and safeguards
   Before any message goes out, AI Price Drop respects your existing controls, including things like:

• Frequency caps and suppression windows
• Consent and unsubscribe status
• Quiet hours and channel‑level policies

5. Send AI‑powered price‑drop emails
   Eligible shoppers receive email messages that highlight products with recent price drops, tailored to their individual interests. Messages are sent on a regular cadence so your teams can easily understand volume and performance trends over time.

Reporting and Measurement

AI Price Drop performance appears in your Wunderkind reporting alongside your other AI Experiences and catalog strategies, so you can:

• Compare reach and revenue against classic catalog price‑drop emails.
• Monitor key engagement metrics such as open, click, and conversion rates.
• Understand how much incremental revenue and audience lift AI Price Drop is generating over time.

If you have questions about how AI Price Drop appears in analytics or naming conventions in your account, your Wunderkind team can walk you through the details.

Classic Price Drop vs. AI Price Drop

Traditional (classic) catalog price‑drop campaigns typically:

• Target only shoppers who viewed the exact product that went on sale.
• Rely mainly on recent browsing to decide who receives a message.
• Keep the audience size relatively small and fixed.

AI Price Drop goes further by:

• Identifying high‑intent shoppers beyond direct product viewers using affinity modeling.
• Expanding eligible reach while keeping messages personal and relevant.
• Driving incremental revenue and reach compared to classic catalog sends, while maintaining strong engagement metrics such as click‑through and conversion rates.

Benefits for Your Brand

AI Price Drop is designed to help you:

• Reach more of the right shoppers
  Move beyond narrow SKU-level audiences to capture additional high‑intent demand whenever prices change.

• Protect engagement while scaling sends
  AI focuses on shoppers with genuine intent, so you can increase sends without flooding inboxes or lowering click and conversion efficiency.

• Turn price drops into a consistent revenue lever
  Each eligible price change becomes an opportunity to drive incremental revenue—not just a one‑off promotion your team has to manually plan and segment.

• Reduce manual work
  Once configured, AI Price Drop runs as an always‑on experience that works with your existing templates, eligibility rules, and reporting, so your team spends less time managing complex rulesets.

Benefits for Shoppers

AI Price Drop is also built to create a better experience for your customers:

• More relevant offers
  Shoppers see markdowns on items that align with their demonstrated interests, instead of generic sale announcements.

• Timely, useful updates
  Messages are triggered by real‑time price changes and filtered through your eligibility rules, so they feel like helpful alerts rather than spam.

• Respectful communication
  Global consent, quiet hours, and frequency caps continue to apply, helping you maintain trust and prevent over‑messaging.

Channels and Triggers

• Channel: Email only
• Trigger: A price drop event in your catalog feed for one or more items.

AI uses these events, combined with shopper behavior, to decide who should receive each send.

Requirements & Eligibility

To use AI Price Drop, you’ll typically need:

• An active Wunderkind Catalog integration.
• A Price Drop feed that is live, healthy, and regularly updated.
• Wunderkind Email enabled, with appropriate consent management in place.
• Agreement with your Wunderkind team on eligibility rules, frequency caps, and how AI Price Drop should interact with other catalog and lifecycle campaigns.

Your Wunderkind account team will confirm technical readiness and help fine‑tune strategy before launch.

Getting Started

To activate AI Price Drop:

1. Contact your Wunderkind representative or account team.
   They’ll confirm that your catalog and email setup, especially your Price Drop feed, is ready for AI Price Drop.

2. Complete any required commercial steps.
   Your primary contact will let you know if an updated order form or additional agreement is needed.

3. Align on strategy, rules, and reporting.
   Together, you’ll define eligibility windows, suppression rules, and how AI Price Drop should work alongside your existing catalog and lifecycle programs.

Once live, AI Price Drop will automatically identify high‑intent shoppers for each price‑drop event, helping you turn your existing catalog and promotions into a more powerful, AI‑driven revenue channel—with minimal extra lift for your team.

Feedback & Support

To share feedback or request enhancements:

• Submit a ticket via the Wunderkind Help Center
• Contact your Customer Success Manager for feature discussions or roadmap visibility

For technical assistance, submit a ticket via the Wunderkind Help Center or reach out to support@wunderkind.co.