Build AMP-Triggered Email Flows From Scratch in Klaviyo

ℹ️ We'll use each Wunderkind-provided metric to trigger its own targeted email flow for users that took the corresponding action. If you're trying to build a flow that falls outside of our default AMP-triggered flow strategy, please work with your Customer Success Manager to define requirements and build plan.

Create A Flow

In this example, we'll build a metric-triggered Cart Abandonment email flow step-by-step.

1. In Klaviyo, go to Flows → Create flow → Build your own
2. Name your flow "Wunderkind - Cart Abandonment" (See default flow names for each metric)
3. Select or create the wknd tag
4. Choose Create manually
5. Select a trigger → All triggers → Metric
6. Search for wknd-cartabandonment
7. After selecting the metric, click Save→ Confirm and save
8. Follow the steps in the Segment and Time Your Flow section to optimize message cadence, set UTM tracking, and target between prospective vs. returning customers.
9. Once all AMP-triggered flows in your strategy are built out in Klaviyo, refine flow eligibility and cross-flow overlap by reviewing Wunderkind's default AMP-triggered flow profile filters and updating manually-created flows to match.
10. Now that you've completed the steps above, attach content and creative to each email message. Be sure to select or build a creative that utilizes Wunderkind's dynamic product grid.

💡 Keep in mind that Klaviyo allows you to clone existing flows, during which you can select a new metric trigger for the clone. 

Segment and Time Your Flow

1. From the left panel, drag a Trigger split into your flow
2. In the right panel, set the Trigger split details to check if UserType equals prospect
3. After clicking Save, your flow will update to show a Yes/No split
   • 
4. From the left panel, drag an Email into the prospect path
5. Under Email details → Subject and sender, fill out sender settings. Because you'll be cloning this email block as the starting point for all messages within the flow, skip adding touchpoint-specific content at this step.
6. Under Email details → Settings
   • Disable "Skip recently emailed profiles" (i.e. Smart Sending)
   • Enable "Use custom tracking parameters". Ensure each message follows the parameter requirements outlined here
7. Using the three dots menu, Clone the email to create additional messages within the prospect flow, separated by our recommended Time delays
8. Repeat steps 4-7 for the customer path of the Trigger split
9. See below for visual references of Wunderkind's recommended segmentation and cadence for Abandonment vs. Catalog, respectively. Once you have finished replicating, continue with step 9 in the Create a Flow section.

Abandonment

Catalog