Brand Kit and Content

Studio now organizes brand resources into two sections: Brand Kit and Content. The Brand Kit is the starting point for all creative work in Studio. It sets the foundational brand styles, including colors, button styles, and typography, that are automatically applied to layouts and blocks. Any updates to the Brand Kit propagate immediately across all creatives, keeping everything consistent at scale. If no Brand Kit is set, new layouts will use Wunderkind's default styling until updated.

The Content section houses your brand's supporting assets, including images, variables, and product catalog data used to power dynamic layouts and campaigns.

Accessing the Brand Kit
Brand Kit
Content

Accessing Brand Kit and Content

• Brand Kit: Navigate to Studio → Brand Kit from the left navigation panel.

• Content: Navigate to Studio → Content from the left navigation panel.

Brand Kit

What’s inside the Brand Kit

The Brand Kit is organized into pages. You can work through them top-to-bottom when first setting up, and revisit as your brand evolves. The Brand Kit contains the following pages:

1. Colors & Styles
2. Typography & Text Styles

1. Colors & Styles

Set global color schemes and button styles for all creatives.

• Background colors: Primary, secondary, tertiary (applied to blocks).
• Text colors: Default and accent.
• Button styles (for primary and secondary buttons):
  • Background color, text color
  • Padding (applied evenly using top/bottom + left/right values)
  • Border width, radius, and color 
     

2. Typography & Text Styles 

Set brand fonts for layouts and blocks.

Adding Fonts

• Upload from device: WOFF, WOFF2, TTF, OTF.
• Google Fonts: Import via the font URL; automatically applies family, weight, style, and fallback.
• Adobe Fonts: Import via the font URL; automatically applies family, weight, style, and fallback.
• Fallback fonts: Ensure compatibility with email clients that don’t support the primary font.

Fonts can be applied individually or by importing the entire family.

Managing Fonts

• Preview fonts in the table (family, number of variations, fallbacks).
• Stoplight menu options: Edit (change fallback) or Delete.

Text Styles

Text Styles allow the auto application of fonts to typography elements in new templates.

• Applies to block text elements: Heading 1–3, Body 1–2, Caption.
• Edit a text style via the stoplight menu to set:
  • Font family
  • Size & weight
  • Line height & letter spacing
  • Color
  • Preview available for instant feedback
     

Content 

What's Inside Content

The Content section is organized into pages for managing the assets and data that power your campaigns. You can set these up during initial configuration and update them as your brand grows. The Content section contains the following pages:

1. Images

2. Variables

3. Product Catalog

1. Images

This page allows users to upload and manage brand assets.

• Upload options: Click the Upload button in the top-right or drag and drop.
• Supports multiple files at once (JPG, JPEG, PNG, GIF; max 32MB).
• Manage assets: Search by name, rename, delete, or set a default logo.
  • Default logo: Automatically inherited in new layouts, removing the need to upload repeatedly.

2. Variables

Variables allow text and links to be updated en masse. Any updates saved in Variables will automatically update all associated live campaigns. For more information, please check out the Variables article. 
 

3. Product Catalog

The Product Catalog stores placeholder content for dynamic product grids.

• Users can set product images and copy for up to 6 items.
• These placeholders populate dynamic grids and product heroes in layouts.

On send, placeholders are replaced by real product feed data.

Feedback & Support

To share feedback or request enhancements:

• Submit a ticket via the Wunderkind Help Center
• Contact your Customer Success Manager for feature discussions or roadmap visibility

For technical assistance, submit a ticket via the Wunderkind Help Center or reach out to support@wunderkind.co.