Segmentation Engine Overview – Help Center

What is the Wunderkind Segmentation Engine?

Our platform lets us target very specific traffic segments using an experience's segmentation engine. Behavioral criteria can be linked together using logical operators; when the segmentation engine evaluates to TRUE, a visitor is considered eligible for the experience in question. If you have criteria linked by AND statements, they must all evaluate to true for the logic to pass. If you have criteria linked by OR, either criteria can evaluate to true for the OR block to pass.

The criteria at our disposal are broken out below. We can also create a wide range of custom criteria by working with our integration team.

Visitor Profile

Segmentation Criteria	Expected Behavior
Date Range	Allows a campaign to run during a specific date range
Day Parting	Allows a campaign to run on specific days
Geo Cohort	Based on the visitor's Country, State, City, or Zip code
Time Parting	Allows a campaign to run during a specific time range
Browser/OS	Based on the web browser's user agent string
Device Criteria	Determines what device types, operating systems or browsers the campaign should run on
Screen Resolution	Based on how wide or tall the visitor's screen is in pixels
Screen Orientation	Based on the mobile or tablet device screen orientation (either Portrait or Landscape)
IP	Based on users IP address
Technology	Based on device type: Mobile/Tablet or Desktop

Historical Behavior

Segmentation Criteria	Expected Behavior
Previous Customer	Whether that visitor has converted by triggering our conversion code snippet.
Submitted Email	Whether the visitor has submitted their email to a Bounce Exchange campaign
Submitted Phone	Whether the visitor has submitted their phone number to a wunderkind campaign
Visitor Type	Whether that visitor has previously visited the site (NEW vs RETURNING)
Push Status	Whether that visitor eligible for push notifications
Is Subscribed To Newsletters	Whether the visitor is subscribed to any of the newsletter id’s (separated by comma)
Registered With An Account	Whether the visitor is registered with an account *requires customer-registration settings enabled.
Paid Subscriber	Whether the visitor is a paid subscriber *requires customer-registration settings enabled.
Logged In User	Whether the visitor is logged-in *requires customer-registration settings enabled.
Loyalty Member	Whether the visitor belongs to a loyalty program *requires customer-registration settings enabled.
Page Count	Whether the page count meets the comparison condition *requires customer-registration settings enabled.
Belongs	Whether the visitor belongs to any of the list of 3rd party segments *requires customer-registration settings enabled.

Visit Behavior

Segmentation Criteria	Expected Behavior
Landing Page URL	Based on the current visit's landing page URL structure
Current Page URL	Based on the current page URL structure [1]
Home Page URL	Whether that visitor is currently on the website homepage. Will return false if the URL has any additional pathname strings after the / character. (https://www.example.com/us/home)
URL At Anytime	Based on whether the visitor has been on a page with a certain URL structure. This can be during their visit, or for all time.
Pageviews	Based on the number of pages have the visitor has browsed during their current visit
Visits	Based on the number of overall visits within a time [hours or days]

Referring Domain

Landing Page Referrer	Checks for a referral URL param on the landing page
Current Page Referrer	Checks for a referral URL param on current page
Anytime Referrer	Checks for a referral URL param from pages visited
Clicked Through Google Organic or Google Mobile Organic	Whether the visitor came from an organic google search or from an organic google search while using their mobile device

Other

Real-Time Variable	Custom criteria based on state of site elements
Progression	Based on interactions (impression, click, submit, close) with other BX experiences
Companion Experience	Lets one experience inherit the criteria of another. This makes it so one campaign will not be eligible unless the other is as well.