March Release Notes

Analytics - Reports

Added new dimensions

Two new dimensions are now live in Platform Reports:

• Deployment: report on onsite campaign performance by deployment type (e.g., Overlay, Corner Tab, Top Bar, etc.)
• Trigger: report on onsite campaign performance by the action/criteria that triggered the campaign (e.g., timed, back, bounce, etc.)
  • Note that the Trigger dimension will only return data for Impressions and Clicks metrics

Analytics Reports

Added click attribution metrics for pub saas clients

Rolled out Click-Only Attribution metrics for Pub SaaS Clients:

• Click conversions
• Click conversion rate
• Click revenue
• Average order value (click only)
  • revenue/conversions, include $0 conversions
• Average order value (click only adjusted)
  • revenue/conversions, exclude $0 conversions
• Click revenue per unique impression.

Analytics - Reports

Added three new standard reports

Added three new Standard Reports to provide better visibility into signal performance by channel:

• Signals Triggered Email Reach Report
• Signals Triggered Text Reach Report
• Signals Cross-Channel Reach Report

Analytics - Reports

Added three GA sitewide metrics

Added three new metrics to help marketers track overall performance:

• GA Sitewide Visits
• GA Sitewide Revenue
• GA Sitewide Conversions

Analytics - Custom Dashboard

Launched for all clients

Launched Custom Dashboards, giving clients a smarter, self-serve way to visualize and share performance

Custom Dashboards provides a flexible workspace where clients can bring multiple reports and visualizations into a single, customizable view—making it easier to monitor and understand performance in one place. With access to 100+ metrics across 15+ dimensions, clients can build tailored dashboards to quickly visualize, track, and share the performance that matters most.