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SFMC Journey Builder AMP Integrations for Email: Access and Permissions

Updated

 

UI Access

Wunderkind requires a Marketing Cloud user account with access to each applicable Business Unit and the permissions needed to create, configure, test, and troubleshoot the components below.

SFMC Area Access Level Components or Activities Required Permission or Capability
Journey Builder Required API-triggered journeys used by AMP; Journey Entry Event configuration; Decision Splits; Exit Criteria Journey Builder → General → Access, View; Journey Builder → Automation → Create, Edit
Content Builder Required HTML email templates; HTML content blocks; supporting content assets Access to Content Builder with permission to create, view, edit, and manage emails, templates, content blocks, and related assets
Contact Builder Required Sendable Data Extensions; Contact Data modeling used for cross-campaign prioritization Access to Contact Builder and Data Designer with permission to create and manage Data Extensions, create Attribute Groups, and configure Data Extension relationships within the Contact Model
Parameter Management Optional — Recommended URL identification setup; Web Analytics Connector configuration; UTM and other tracking-parameter configuration Access to Setup → Data Management → Parameter Management with permission to view and edit Web Analytics Connector and tracking-parameter settings
Email Studio Optional — Recommended Send testing; subscriber-status validation; troubleshooting send eligibility, suppression, and subscription issues Access to Email Studio and the applicable subscriber, data, content, and testing functionality needed to review send configuration and troubleshoot subscriber status

API Permissions

AMP Integrations requires a Server-to-Server Installed Package in Salesforce Marketing Cloud with the following API permissions (at minimum): 

  • Access: Offline Access

    • Access token and refresh token

  • Journeys (Interactions): Read/Write/Execute/Activate/Stop/Pause/Resume

    • Trigger Journey Entry Events via the /interaction/v1/events endpoint

    • Power API-driven journey entry for Wunderkind AMP campaigns

  • Audiences: Read 

    • Lookup contacts via /contacts/v1/addresses/email/search 

    • Retrieve ContactKey for Wunderkind payload 

  • Saved Content: Read/Write 

    • Create and validate email HTML content blocks and templates 

  • Data Extensions: Read/Write 

    • Create and Validate Sendable Data Extensions 

    • Validate event data for journey processing

    • Retrieve user on Data Extension for URL ID Lookup (if applicable)

  • Tracking Events: Read/Write

    • Required for API-triggered Journeys 

  • Lists and Subscribers: Read/Write 

    • Validate subscription status and email eligibility

    • Support testing workflows (e.g., adding test subscribers)

    • Retrieve Subscriber for URL ID Lookup 

API Credentials

From the Installed Package in Salesforce Marketing Cloud, securely provide the following:

  • Client ID

  • Client Secret

  • Tenant-Specific Endpoint (Tenant URI)

Helpful references
• Installed Package Setup Guide
• Installed Package Scope Definitions
• Journey Builder Access Roles
• Content Builder Access Controls


If you are a current Wunderkind client and interested in AMP integrations for SFMC, please reach out to your Customer Success Manager (CSM) or Account Executive (AE) to learn more.

📩 For any other AMP-related questions, shoot us a note at build-support@wunderkind.co. A member of our team will get back to you as soon as possible.

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