Email Signals for SFMC Journey Builder: Access and Permissions

UI Access

To support onboarding configuration and testing of the Signals integration, access to the following modules within Salesforce Marketing Cloud is required:

• Journey Builder

  • API-triggered journeys used by Signals

  • Journey Entry Events configuration

• Content Builder

  • HTML email template

  • HTML Content blocks 

• Contact Builder

  • Sendable Data Extensions

  • Contact Data modeling to support cross-campaign prioritization 

• Parameter Management 

  • While not required, access is required for Wunderkind to support with URL Identification setup and UTM configuration 

• Email Studio 

  • While not required for integration setup, access is helpful for testing and troubleshooting

API Permissions

The Wunderkind Signals integration requires a Server-to-Server Installed Package in Salesforce Marketing Cloud with the following API permissions (at minimum): 

• Access: Offline Access

  • Access token and refresh token

• Journeys (Interactions): Read/Write/Execute/Activate/Stop/Pause/Resume

  • Trigger Journey Entry Events via the /interaction/v1/events endpoint

  • Power API-driven journey entry for Signals campaigns

• Audiences: Read 

  • Lookup contacts via /contacts/v1/addresses/email/search 

  • Retrieve ContactKey for signals payload 

• Saved Content: Read/Write 

  • Create and validate email HTML content blocks and templates 

• Data Extensions: Read/Write 

  • Create and Validate Sendable Data Extensions 

  • Validate event data for journey processing

  • Retrieve user on Data Extension for URL ID Lookup (if applicable)

• Tracking Events: Read/Write

  • Required for API-triggered Journeys 

• Lists and Subscribers: Read/Write 

  • Validate subscription status and email eligibility

  • Support testing workflows (e.g., adding test subscribers)

  • Retrieve Subscriber for URL ID Lookup 

API Credentials

From the Installed Package in Salesforce Marketing Cloud, securely provide the following:

• Client ID

• Client Secret

• Tenant-Specific Endpoint (Tenant URI)

Helpful references
• Installed Package Setup Guide
• Installed Package Scope Definitions
• Journey Builder Access Roles
• Content Builder Access Controls

If you are a current Wunderkind client and interested in Signals for SFMC, please reach out to your Customer Success Manager (CSM) or Account Executive (AE) to learn more.

📩 For any other Signals-related questions, shoot us a note at build-support@wunderkind.co. A member of our team will get back to you as soon as possible.