Build with Wunderkind Overview

Build with Wunderkind is a set of capabilities—AMP integrations, SDKs, and APIs—that give brands and developers flexible, frictionless access to the core components that power our agentic decisioning platform. With Build, technical teams can easily integrate Wunderkind into their tech stack to collect data, optimize performance, and drive results with full control. 

All the resources you need to implement AMP Integrations, SDKs, and APIs are available in the Wunderkind Developer Portal.

Why Use Build with Wunderkind?

Build empowers brands to unlock the full value of Wunderkind on their terms:

• Connect and activate data across your marketing ecosystem for deeper insights and improved efficiency.
• Leverage identity and behavioral intelligence to increase personalization and revenue.
• Give technical teams autonomy to implement and optimize without disrupting existing workflows.

By combining these capabilities, Build helps you harness the power of Wunderkind’s agentic decisioning engine in a way that fits seamlessly into your infrastructure.

The Three Core Capabilities

1. AMP Integrations

AMP integrations lets you activate identity-driven messaging across email and text without duplicating campaigns or reconfiguring your ESP. By combining real-time behavioral events, AI-driven decisioning, and Wunderkind’s identity graph, AMP ensures that every message is triggered at exactly the right moment.

With AMP integrations, you can:

• Enable high-performing triggers directly in your ESP.
• Capture events client-side or server-side for flexibility.
• Deliver messaging powered by identity and behavior without disrupting current flows.

2. SDKs (Web and Mobile)

Our lightweight SDKs connect Wunderkind’s identity, events, and data capabilities to your web and mobile environments.

Key benefits include:

• Simple, frictionless integrations that fit any tech stack.
• Real-time data collection to power personalization and performance.
• Seamless identity linking across devices and sessions.

3. External APIs

For teams who want programmatic control, Wunderkind offers a suite of APIs that make it easy to tap directly into the core capabilities of our platform. These APIs give technical teams control over how data flows, so they can integrate, automate, and extend Wunderkind across their stack without disrupting current workflows or campaign strategies.

Who Should Use Build?

Build is designed for brands and developers who want flexibility, autonomy, and deeper integration of Wunderkind’s capabilities into their own marketing ecosystem. It is ideal for:

• Teams that want greater control over data collection and activation.
• Brands seeking to extend Wunderkind performance beyond email and text.
• Technical teams focused on cross-channel orchestration and optimization.

Getting Started

All the resources you need to implement AMP integrations, SDKs, and APIs are available in the Wunderkind Developer Portal. Here, you’ll find integration guides, API documentation, and best practices to help you get live quickly.