Date: 02/28/2025
Overview:
Stay up-to-date with Wunderkind’s latest product enhancements, new features, and optimizations across the Autonomous Marketing Platform. These release notes provide a snapshot of what is new, helping you maximize the value of Wunderkind’s solutions. For additional details or support, please reach out to your Wunderkind representative.
New Releases:
Feature | Description | General Availability Date |
Analytics: Pulse |
Pulse is a new addition to Wunderkind Analytics that provides real-time marketing insights. With this release, we’re introducing two powerful widgets: The Revenue Widget analyzes revenue trends, compares GA4 vs. Wunderkind attribution, and breaks down revenue by channel. The Abandonment Messaging Funnel Widget tracks key funnel metrics—including eligibility rate, identification rate, and series send rate by channel—plus insights into suppressed email sends (e.g., unsubscribes or frequency caps). | Feb 12, 2025 |
Analytics: Scheduling feature of custom reports (internal users) | This feature enables users to schedule one time or recurring email delivery for their reports. | Feb 20, 2025 |
Studio: URL consolidation in repeated content cards |
To optimize email payload sizes, we have introduced a toggle that consolidates multiple URLs into a single URL placed on the card, rather than including individual component URLs such as images and descriptions. This toggle can be enabled or disabled as needed. Additionally, Studio layouts now display the estimated email payload size within the Layout view. | Feb 20, 2025 |
Onsite: reCaptcha | Introduced an invisible ReCaptcha solution to prevent invalid or bot-generated emails from obtaining coupons through the Onsite email capture service. | Feb 28, 2025 |
Improvements:
-
Text:
- Increased rate limit for Text Message API to 300 requests per second.
-
Analytics:
- Enabled column sorting for Custom Reports.
- Updated the UI to keep the multi-select metric box open in the report setting panel for a better user experience.
-
Studio:
- Improved the performance time of email layout creation.
Bug Fixes:
-
Studio:
- Previously on the Studio page, selecting the archive option from the overflow menu did not perform any action. This issue has now been fixed, and layouts can be successfully archived.
- Resolved an issue where the Block publish modal intermittently failed to populate Layouts consistently.
- Enhanced email test send previews by eliminating the display of extraneous Go code.
Betas:
Feature | Description | Status |
Text: Batch updates to Klaviyo for Message API | Wunderkind's Text Message API now supports sending status updates back to Klaviyo. This enhancement enables seamless synchronization of Send Message API statuses between Wunderkind and Klaviyo, ensuring accurate tracking and reporting. | Beta released |
Audiences: Real-time counts | Updates the estimated audience count of a segment in real time as conditions are added or removed from the segment.. | Open beta |
Audiences: Propensity to Purchase | Segmentation option that uses an ML algorithm to predict the likelihood of a user to make a purchase given their recent activity. | Open beta |
Audiences: Product Affinity | Segmentation option that uses AI to determine if an individual may be interested in a particular product or category that the user chooses. (I.e. can create segments of people who are interested in a particular product.) | Open beta |
WunderkindAI: AI Abandonment | AI Abandonment enhances abandonment emails with optimized channel and send time selections. | Open beta |
WunderkindAI: AI Recommendation | AI Recommendations adds additional relevant product recommendations to existing product and catalog abandonment emails. | Open beta |
WunderkindAI: AI Catalog | AI Catalog increases the list size of the catalog emails and includes lookalike users besides the ones who directly qualified for the specific catalog campaigns. | Open beta |
Identity: PrivacyID enhancement to limit to one PrivacyID per individual |
Currently, there could be more than one PrivacyID per person during the day until a nightly job fixes this. This enhancement addresses this situation. |
Internal beta |
Support:
For any issues, please submit a ticket on our Support Portal.
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