Understanding Wunderkind Onsite Events in GA4

Wunderkind Onsite Events

Wunderkind Impression:

• The number of times an onsite experience is activated and displayed.

Wunderkind Submission:

• The number of times an email address, or other relevant input data, has been submitted through an onsite experience.

Wunderkind Click:

• Any click of a button to go to a next step or a button that has a hyperlink that directs to a page on the website.
• Examples of what counts as a click:
  • Clicking on the CTA of the first step on a 2-step eCap will count as a click
  • Clicking on a link on the post-submit step of an eCap, directing a user to the bestsellers page
• Examples of what doesn’t count (by default):
  • Closing a campaign via close button or x button
  • Clicking on a “submit” CTA

Additionally, Wunderkind recommends viewing performance via the Explore Report feature. See instructions on how to create this report in this article (must be logged in to view).