Table of Contents
- Getting Started
- Set Your Goals, Brand Kit, and Discounts
- Set Up Your Integrations
- Launch Your Experiences
- Explore the Wunderkind Platform
Getting Started
Download the Wunderkind Shopify App
Review the Shopify App Installation Guide for Smart by Wunderkind Beta.
Install the free Wunderkind app via the Shopify store. Upon downloading, enable the Wunderkind tag in your Shopify theme and enable the product feature toggles.
Once you have configured the app, click the “Finish your Wunderkind setup (self service beta)” button at the top of the page.
Set Your Goals, Brand Kit, and Discounts
Create an account
Sign up to Wunderkind using your business email and accept the Acceptable Use Policy and Privacy Policy.
Select your marketing goals
Select one or more marketing goals from the available list options. Smart by Wunderkind will recommend email and onsite campaigns based on your selected goals.
Define Promotions
Choose which promotion(s) to offer to your customers. Smart by Wunderkind will retrieve discount options directly from your Shopify store. You can choose whether to use discounts in emails to customers, prospects, both, or neither. We recommend - at the very least - utilizing discounts for prospects (users who have not purchased before) to help incentivize the first conversion and build a relationship with new website users.
Upload Your Brand Kit
Set up your brand guidelines (e.g. colors, logos, images, fonts, etc.). Smart by Wunderkind will use these elements to build out your recommended experiences.
Set Up Your Integrations
Integrate with Klaviyo
Connect the Wunderkind app to your Klaviyo instance. In the Integrations section of the Wunderkind app, define your account-level settings (e.g. API keys, subscriber lists, etc.).
Set Your Experiences Live
Review Your Experiences
Preview what your emails will look like. If you'd like to make changes, edit your brand kit and/or your creatives. You also have the option to send yourself a test email to ensure you like the way that it populates in your inbox.
If you have additional questions about your email series or entrance email capture, read through the Smart by Wunderkind Experiences Overview (must be logged in the Help Center to view) to learn more details about triggers, cadence, frequency caps, and more.
Turn off your duplicate (pre-existing) Klaviyo flows and entrance email capture
We want to help you check that you are not over-messaging your users. We highly recommend turning off any Klaviyo campaigns (outside of the Wunderkind flow you set up) that duplicate the Smart by Wunderkind functionality (i.e. cart abandonment, product abandonment, and category abandonment email flows).
If you were previously running a Klaviyo entrance email capture overlay (aka, an entrance sign-up unit or entrance pop-up) and are now leveraging a Wunderkind entrance email capture, make sure to turn off the Klaviyo pop-up at this point too. Otherwise, these overlays will "compete" or lay on top of one another when a user enters your website.
Launch Your Experiences
Finally, hit "Activate" to set your experiences live! 🎉
Explore the Wunderkind Platform
After the set up process, you can monitor, manage and optimize your experiences all within the Wunderkind Platform.
Resources
- Platform Guide for Smart by Wunderkind Beta
- Editing Your Brand Kit
- Editing Your Creatives
- Smart by Wunderkind Experiences Overview (must be logged in the Help Center to view)
- Help Center Overview
- How to Submit a Support Ticket