Currently, Wunderkind uses three independent proprietary softwares: Core, Connect and now Studio. Core is our internal Campaign Management System and software used historically for Wunderkinds to code out email and onsite creatives. Studio is now the place to design and manage all Email creatives. Soon, Studio will expand into additional channels, starting with Onsite.
Studio & Core
Creating a new Layout in Studio will make it available to import into Core and link it with an existing email campaign. After an email Layout in Studio is initially linked to a campaign in Core, all updates can be published live directly from Studio in one step.
Studio vs. Connect
If you are part of Wunderkind's Text channel, you will also be familiar with Connect. You can continue using Connect to build out the content for your On-Demand texts and track reporting for your Text performance.
The Autonomous Marketing Platform will reconcile these distinct applications into one unified experience, so expect the uses for Connect and Core to change in future.